Creating Winning Newsletters
A nine-step system for client newsletters: strategy, email platform, template design, content themes, drafting, images, subject lines, deliverability testing and tracking the results.
What you learn
Self-paced video, with the handouts and worksheets each module needs.
Taught by Craig Cannings, Chief Learning Officer, Freelance University
- Course Handout (PDF)
- Intro to Online Newsletters
- Benefits of Newsletters
- Step 1: Create Newsletter Strategy
- Step 2: Select Email Program
- Step 3: Design Newsletter Template
- Step 4: Determine Content Themes & Topics
- Step 5: Draft Newsletter Content
- Step 6: Choose Relevant Images
- Step 7: Create Subject Lines
- Step 8: Test Email Deliverability
- Step 9: Track Email Newsletter Results
- Step 10: Build Editorial Calendar
- Newsletter Resource Guide (PDF)
1 template you keep
Checklists, worksheets and guides — yours to download and use with clients. Every module's slide handout comes too.
- Newsletter Resource Guide
Every Writing & Editing course, and the other 210
Try it for 14 days. If it’s not for you, email us and we’ll refund you. After that, cancel whenever you like.
One membership covers all 211 courses, 466 hours of lessons, 499 templates, and new training every month.
- Everything in monthly
- Twelve months for the price of nine
- 14-day money-back guarantee
Also in Writing & Editing: Create Powerful Email Sequences · Website Writing · Copywriting · Proofreading · Blogging · Email Writing · Writing Foundations · Writing Success in an AI Age · All 211 courses are in every membership.