Website Writing
It’s time to renovate your website copy & fine-tune your message to be as conversion-friendly as possible. In this workshop, you'll learn how to: Create a relevant & engaging headline for your homepage; Write a winning About page that showcases WHY someone should work with you; Craft easy-to-read service packages
What you learn
Self-paced video, with the handouts and worksheets each module needs.
Taught by Craig Cannings, Chief Learning Officer, Freelance University
- Workshop Handout (PDF)
- Introduction to Writing for the Web
- Conduct a Business Assessment Part 1
- Conduct a Business Assessment Part 2
- Identify Your Website Sections
- Home Page: Headlines
- Home Page: Other Elements
- About Page
- Services Page
- Contact Page
- Wrap-up
- Website Writing Success Workbook {PDF} (PDF)
- Website Writing Success Workbook (Word Doc) (download)
- Example Freelance Websites (PDF)
3 templates you keep
Checklists, worksheets and guides — yours to download and use with clients. Every module's slide handout comes too.
- Website Writing Success Workbook {PDF}
- Website Writing Success Workbook (Word Doc)
- Example Freelance Websites
Every Writing & Editing course, and the other 210
Try it for 14 days. If it’s not for you, email us and we’ll refund you. After that, cancel whenever you like.
One membership covers all 211 courses, 466 hours of lessons, 499 templates, and new training every month.
- Everything in monthly
- Twelve months for the price of nine
- 14-day money-back guarantee
Also in Writing & Editing: Create Powerful Email Sequences · Copywriting · Proofreading · Blogging · Email Writing · Writing Foundations · Creating Winning Newsletters · Writing Success in an AI Age · All 211 courses are in every membership.